IFTTT Review 2024: Why 27 Million Users Love This 'Limited' Automation Platform

Category: Automation
Reviewed:
Updated:
LowCodeDevs Team
LowCodeDevs Team
Senior Developer Advocate

Overview

A candid analysis of IFTTT revealing why this seemingly basic automation platform maintains 27 million users despite fierce competition. Discover why businesses outgrow it, why consumers can't live without it, and whether $3.49/month delivers real value in 2024.

Screenshot of IFTTT interface showing main dashboard

Our Rating

Ease of Use
Flexibility
Performance
Developer Experience
Value for Money
Overall Score

Key Features

900+ service integrations
Simple trigger → action model
Multi-action applets (Pro)
Filter code for logic (Pro+)
Mobile apps with location triggers
Smart home device control
Social media automation
Webhook support
Widget creation
Voice assistant integration

Pros

  • Incredibly easy to use
  • Unbeatable price ($3.49/month)
  • Best-in-class smart home support
  • Strong mobile experience
  • Set-and-forget reliability
  • Active community sharing applets
  • No technical knowledge required

Cons

  • Single trigger limitation
  • No complex workflows
  • Limited data transformation
  • Free plan severely restricted (2 applets)
  • Lost some major integrations (Alexa, Apple TV)
  • Business features feel bolted-on
  • Occasional execution delays

Pricing

Pricing Model: Freemium - Starting at $3.49/month

Free

$0/month

  • 2 Applets only
  • Standard speed
  • Basic features
  • Limited support

Pro

$3.49/month

  • 20 Applets
  • Faster execution
  • Multi-action applets
  • Customer support

Pro+

$14.99/month

  • Unlimited Applets
  • Fastest execution
  • Filter code
  • Developer tools
  • API publishing
  • Multiple accounts

Best Use Cases

  • Smart home automation
  • Social media cross-posting
  • Personal productivity
  • IoT device connections
  • Simple business tasks
  • RSS feed automation
  • Weather-based triggers
  • Location-based actions

How IFTTT Compares

vs. Industry Average

Ease of Use
Industry: 7.5
IFTTT: 10
Value for Money
Industry: 7.0
IFTTT: 9

Frequently Asked Questions

Is IFTTT worth it?

IFTTT scores 7.4/10 in our review. It's a solid option for smart home automation.

What are the main features of IFTTT?

Key features include: 900+ service integrations, Simple trigger → action model, Multi-action applets (Pro). See our full review above for a complete feature breakdown.

How much does IFTTT cost?

IFTTT uses a freemium pricing model, starting at $3.49/month. Check their website for current pricing details.

What are the best alternatives to IFTTT?

Check our Automation category page for similar tools.

Final Verdict

7.4 out of 10

Recommended

IFTTT offers solid features and good value for smart home automation. With strong ratings in easeOfUse and value, it's definitely worth considering.

Try IFTTT Today →

Start with their demo to see if it fits your needs