IFTTT Review 2024: Why 27 Million Users Love This 'Limited' Automation Platform
Overview
A candid analysis of IFTTT revealing why this seemingly basic automation platform maintains 27 million users despite fierce competition. Discover why businesses outgrow it, why consumers can't live without it, and whether $3.49/month delivers real value in 2024.

Key Features
Pros
- Incredibly easy to use
- Unbeatable price ($3.49/month)
- Best-in-class smart home support
- Strong mobile experience
- Set-and-forget reliability
- Active community sharing applets
- No technical knowledge required
Cons
- Single trigger limitation
- No complex workflows
- Limited data transformation
- Free plan severely restricted (2 applets)
- Lost some major integrations (Alexa, Apple TV)
- Business features feel bolted-on
- Occasional execution delays
Pricing
Pricing Model: Freemium - Starting at $3.49/month
Free
$0/month
- 2 Applets only
- Standard speed
- Basic features
- Limited support
Pro
$3.49/month
- 20 Applets
- Faster execution
- Multi-action applets
- Customer support
Pro+
$14.99/month
- Unlimited Applets
- Fastest execution
- Filter code
- Developer tools
- API publishing
- Multiple accounts
Best Use Cases
- Smart home automation
- Social media cross-posting
- Personal productivity
- IoT device connections
- Simple business tasks
- RSS feed automation
- Weather-based triggers
- Location-based actions
Screenshots
How IFTTT Compares
vs. Industry Average
Frequently Asked Questions
Is IFTTT worth it?
IFTTT scores 7.4/10 in our review. It's a solid option for smart home automation.
What are the main features of IFTTT?
Key features include: 900+ service integrations, Simple trigger → action model, Multi-action applets (Pro). See our full review above for a complete feature breakdown.
How much does IFTTT cost?
IFTTT uses a freemium pricing model, starting at $3.49/month. Check their website for current pricing details.
What are the best alternatives to IFTTT?
Check our Automation category page for similar tools.
Final Verdict
Recommended
IFTTT offers solid features and good value for smart home automation. With strong ratings in easeOfUse and value, it's definitely worth considering.
Start with their demo to see if it fits your needs