GetResponse

This GetResponse review covers what the email marketing platform is used for, its key features, GetResponse pricing, email deliverability and support, where it shines and falls short, and how it compares with other email marketing tools. GetResponse started as an autoresponder in 1998 and has grown into an all-in-one set of digital marketing tools: email campaigns, marketing automation, landing pages, signup forms, web push notifications, webinars, an online course builder and SMS marketing on the top plan. The company says more than 350,000 businesses use it. There is a free plan and a 14-day free trial of the premium features, so you can test the email builder and automation workflow before you pay.

What is GetResponse used for?

GetResponse is used to grow a contact list and turn it into sales. Small businesses send newsletters and promotional email marketing campaigns, set up automated email sequences for welcome series and follow-ups, and build landing pages and sales funnels to collect leads. Ecommerce businesses connect their online store to recover abandoned carts and send product recommendations. Coaches and creators use the webinar and course tools to sell knowledge products from the same GetResponse account.

The platform suits teams that want one place for their marketing campaigns instead of separate tools for email, landing pages and webinars. Marketers who only need simple newsletters may find it more than they need; teams that need a full sales CRM usually pair it with other tools.

Key features

• Email builder and email templates: a drag and drop editor with hundreds of email templates, an AI writing assistant and an AI subject line generator to draft subject lines and copy. A/B testing is on the Marketer plan and up.
• Marketing automation: GetResponse features a visual automation workflow builder with automation templates, triggers on opens, clicks, purchases and web event tracking, tags and scoring. Starter includes one workflow; Marketer and higher unlock unlimited workflows and advanced automation.
• Landing page builder and forms: a drag and drop landing page builder, signup forms and popups. The free plan allows 1,000 landing page visitors a month.
• Conversion funnel: the conversion funnel feature combines landing pages, emails, ads and a simple product checkout into ready-made sales funnels.
• Webinars and courses: the Creator plan adds webinars for up to 100 attendees, an AI course creator for up to 500 students, premium newsletters and a website builder for up to five sites.
• Ecommerce tools: ecommerce integrations with platforms such as Shopify, WooCommerce and Magento, abandoned-cart emails, product recommendations and promo codes.
• Web push notifications and SMS: web push notifications from Marketer; SMS marketing tools, mobile push, transactional emails and unlimited users on the enterprise plan.
• Integrations: 150+ integrations, including a Google Analytics integration, Zapier, CRMs and social media platforms for paid ads.

GetResponse pricing

GetResponse prices by the number of contacts. The plans below come from the GetResponse pricing page as of September 2026, at 1,000 contacts and billed monthly. The page showed euro prices from Europe (€16, €54 and €62); the dollar prices are from third-party pricing guides (Email Tool Tester).

• Free: $0. Unlimited newsletters, 1,000 landing page visitors a month, basic automation, a course with up to 250 students and a webinar for 10 attendees, with a GetResponse badge.
• Starter: $19 a month. Unlimited email sends, one automation workflow, landing pages, forms and popups, and limited AI tools.
• Marketer: $59 a month. Unlimited automation workflows, advanced segmentation, A/B testing, ecommerce tools, abandoned-cart recovery, web push notifications and paid ads.
• Creator: $69 a month. Adds webinars, the AI course creator, premium newsletters and the website builder.
• Enterprise: custom pricing. SMS marketing, transactional emails, a dedicated IP, single sign-on, unlimited users and a dedicated account manager.

Annual billing saves 18%, and 24-month billing saves more. Nonprofits get 50% off. The 14-day trial gives access to premium features.

The cost surprise to check is list growth. Every paid plan is priced by contacts, so the monthly cost rises in steps as your contact list grows, and the jump from Starter to Marketer is large. Starter's single automation workflow is the other limit: most small businesses need more than one sequence, which moves them to Marketer. Remove inactive contacts regularly to stay in a lower tier.

Getting started: free plan, email templates and AI tools

Sign up for the free plan, import your contact list from a CSV file or another email marketing tool, and connect your domain. Pick one of the email templates, edit it in the drag and drop email builder, and use the AI tools to draft subject lines and copy. Then add a signup form or build a page with the landing page builder to turn website visitors into subscribers. When you need more than one automation workflow, A/B testing or a website builder, the higher tier plans unlock them; most teams try the paid plans through the 14-day trial first. Contact management features such as tags, custom fields and segments are included on every GetResponse plan, so you can organize the list from day one.

Email deliverability and customer support

Email deliverability is the share of your marketing emails that reach the inbox. GetResponse offers authentication with your own sending domain, spam and design testing before a send, and a dedicated IP on the enterprise plan. Independent deliverability tests by Email Tool Tester put GetResponse in the middle of the market, with results that vary from test to test. Clean lists and a verified domain matter more than the tool.

Customer support is available through live chat support and email support on all paid plans, with help in several languages and a knowledge base. Live chat is the fastest route for most questions. Phone support and a dedicated support team are part of the enterprise plan. Free users get help-center access.

GetResponse vs Mailchimp for email marketing

GetResponse and Mailchimp are both email marketing software for small businesses. GetResponse includes more marketing tools in its mid-tier paid plans, such as webinars, courses, a website builder and a conversion funnel, and its marketing automation features are stronger at a similar price. Both handle email campaigns, email templates and a landing page builder well. Mailchimp has more integrations and templates and a better-known brand. If you want email, landing pages and webinars in one plan, GetResponse is the better fit; if you want the broadest app ecosystem, Mailchimp is.

Where GetResponse shines — and where it falls short

Strengths:

• Email, marketing automation, landing pages, webinars and courses in one email marketing platform.
• A free plan and a 14-day trial of premium features.
• Clear marketing automation with automation templates and strong automation features for the price.
• Ecommerce tools and integrations for online stores.

Trade-offs:

• Only one automation workflow on Starter.
• Contact-based pricing grows quickly with your list.
• Some email templates and the landing page editor feel dated.
• Phone support and SMS only on the enterprise plan.

How GetResponse compares

• Mailchimp: the best-known email marketing tool, with a large integration library.
• ActiveCampaign: deeper automation and a built-in CRM, at a higher price.
• MailerLite: simpler and cheaper for newsletters and basic automation.
• Brevo (formerly Sendinblue): email, SMS and transactional email priced by emails sent, not contacts.
• Klaviyo: email and SMS built for ecommerce platforms and product data.
• AWeber: an autoresponder veteran with simple plans.
• Flodesk: design-first email for creators.
• HubSpot: inbound marketing, CRM and sales tools in one platform.

Is GetResponse worth it?

GetResponse is worth it for small businesses, ecommerce stores and creators who want email marketing, automation, landing pages and webinars in one place at a mid-market price. The free plan and trial make it easy to test. It is less of a fit if you only send simple newsletters, where cheaper tools do the job, or if you need a full CRM or top-tier deliverability controls on a small budget. If you want help to set up automation, migrate your contact list or build sales funnels, the email marketing agencies and developers on LowCodeDevs can take it on.

Sources

• GetResponse pricing: plans, features per plan, the free plan and the 14-day trial.
• GetResponse pricing guide, Email Tool Tester: dollar prices at 1,000 contacts.
• GetResponse review, Email Tool Tester: features and deliverability tests.
• GetResponse review, Email Vendor Selection: features and plan overview.
• GetResponse review, GMass: usability criticism (written by a competitor; its claims that GetResponse has no free plan and a 30-day trial, and its Basic, Plus and Professional plan names, are outdated — GetResponse's pricing page shows a free plan, a 14-day trial and Starter, Marketer, Creator and Enterprise plans).
• Mailchimp vs GetResponse, Selzy: comparison (written by a competitor).