Loom

This Loom review covers what Loom is used for, its key features, Loom pricing and seats, the AI features, where it shines and falls short, and how it compares with other tools. Loom is a video messaging tool: you record your screen, your camera and your microphone at the same time, and the video is ready to share as a link the moment you stop recording. Viewers watch in the browser, leave comments and emoji reactions at a point in the video, and reply on their own time. Atlassian bought Loom in 2023, and it now sits next to Jira and Confluence in the Atlassian account system.

What is Loom used for?

Loom replaces short meetings and long written explanations. Typical use cases are a quick walkthrough of a design or a pull request, a product demo for a prospect, bug reports for engineering, onboarding and training videos, feedback on a document, and status updates for teams in different time zones. Sales teams send personal, AI powered video messages to prospects to close more deals, marketing teams record short explainers, support teams answer tickets with a two-minute screen recording, and product teams record documentation once and reuse it in a playlist. The idea is simple: people watch in their own time instead of joining another meeting, which brings clarity to async video communication.

Key features

• Fast screen recording: record the screen, the camera or both, with the microphone, from the desktop app for Mac and Windows, the Chrome extension, or the iOS and Android apps.
• Instant sharing: every video gets a link as soon as the recording ends; embed it in docs, email, Slack, Jira or Confluence.
• Viewer interaction: time-stamped comments, emoji reactions and view insights show who watched and where they stopped.
• Editing: trim clips, stitch recordings, add a call-to-action button and custom thumbnails; on Business + AI you edit by editing the transcript.
• Captions and transcripts: automatic transcripts and closed captions in multiple languages, plus background noise suppression.
• Screenshots: capture and share annotated screenshots next to videos when a still image gives more clarity.
• Custom branding and security controls: custom branding on paid plans, password-protected videos and privacy settings for projects and folders; SSO and SCIM security controls on Enterprise.
• Integrations: Slack, Jira, Confluence, Salesforce, Calendly, Microsoft Teams and Zoom recording imports, according to Atlassian's Loom docs.

Loom pricing

Loom charges per creator: people who record videos. Viewers watch for free. The plans below come from the Loom pricing page as of September 2026; annual prices are from pricing guides that match the page's "save up to 17%" note.

• Starter (free): up to 50 members, 25 videos per person and screen recordings of up to five minutes.
• Business: $15 per creator per month billed annually, $18 monthly. Unlimited videos and recording time, custom branding, uploads and downloads.
• Business + AI: $20 per creator per month billed annually, $24 monthly. Adds Loom AI: auto titles, summaries and chapters, filler word removal and silence removal, and auto meeting notes. There is a 14-day free trial.
• Enterprise: custom pricing, with SSO, SCIM, a Salesforce integration and a 99.95% uptime SLA.

The cost surprise to check is who counts as a paid seat. Since February 2026 new workspaces only have Admin and Creator roles; the old free Creator Lite role is being retired, and existing Creator Lite users move to paid Creator seats after a grace period (Atlassian Support). A team where many people record a video now and then pays for each of them.

Screen recording with Loom: creating your first video

Video creation in Loom takes a few clicks. Sign up with a work account, install the desktop screen recorder for Mac or Windows or the Chrome extension for the browser, and choose what to record: screen only, camera recording only, or both with the camera in a bubble. Pick the microphone and check the audio level, start recording and talk through the task with minimal effort. When you stop, the video uploads instantly and the share link is copied, so you can paste it in Slack, email or a Jira ticket right away. Afterwards you can trim the start and end, set a title and add chapters. Users who watch need no account, which makes Loom videos easy to use for feedback from clients and people outside the team.

Loom AI features: filler word removal, summaries and chapters

Loom AI is the reason most teams pick Business + AI. It writes a title, a summary and chapters for every video, removes filler words and silences, and turns a recording into documentation, such as a step-by-step guide, a bug report or a message draft. Meeting recording adds notes and recaps. Filler word removal and silence removal make a first take sound finished. These AI features save time on the writing around a video and on documentation, but they cost $5 per creator per month more on annual billing, so check how many creators actually use them.

Loom vs Zoom and Microsoft tools

Loom and Zoom solve different problems. Zoom is for live meetings; Loom is for recorded video messages that people watch later. Many teams use both and import Zoom recordings into Loom. The closest Microsoft equivalent is recording a video clip in Microsoft Teams or using Clipchamp, which is included with many Microsoft 365 plans; Loom is easier to share outside the company and has stronger viewer insights.

Where Loom shines — and where it falls short

Strengths:

• Recording and sharing take a few clicks, and creating a video needs no editing skills.
• Viewers need no account and no app, only a browser.
• Strong integrations with Slack, Jira, Confluence and other work apps.
• Loom AI turns videos into summaries, chapters and documentation.

Trade-offs:

• The free plan limits recordings to five minutes and 25 videos.
• Per-creator pricing adds up as more people record.
• Editing is basic compared with a full video editor.
• AI features cost extra on the Business + AI plan, after the free trial.

How Loom compares

• Scribe: step-by-step guides with screenshots instead of video, for process documentation.
• Notion and ClickUp: workspaces where Loom videos are often embedded, not replacements.
• Tella, Descript and Camtasia: stronger video editing for polished tutorials.
• Vidyard: video messaging built for sales teams.
• Microsoft Teams clips and Clipchamp: the Microsoft equivalent for companies on Microsoft 365.

Is Loom worth it?

Loom is worth it for remote and hybrid teams that spend too much time in meetings or writing long explanations. The free Starter plan is enough to test it, and Business covers most teams that record every day. It is less of a fit when you need polished, edited video, when many people record only now and then, or when Microsoft Teams clips already cover your needs. If you want help building Loom into your workflows, such as onboarding, support or documentation, the low-code agencies and developers on LowCodeDevs can take it on.

Sources

• Loom pricing: plans, limits, Loom AI and Enterprise features.
• What is Loom?, Atlassian Support: recording platforms, sharing, captions and integrations.
• Understand workspaces, roles and permissions, Atlassian Support: Creator and Creator Lite roles.
• Loom product page, Atlassian: video messaging use cases.
• 20 Best Loom Alternatives, Tella: alternatives (written by a competitor).