Tally

This Tally forms review covers what Tally is used for, its key features, Tally pricing, how it compares with Google Forms and Typeform, and where it falls short. Tally works like a text document: you create a form by typing on a blank page and inserting questions with a slash command, instead of using a drag and drop canvas. The free plan includes unlimited forms and unlimited submissions within fair use, plus conditional logic, file uploads, payments and integrations. Paid plans add branding control, custom domains and team features. Tally describes itself as made and hosted in the EU and GDPR compliant (Tally compare page).

What is Tally used for?

Tally is used for everyday data collection: contact forms, lead generation forms, surveys, quizzes, order forms, event and team events registration, job applications, feedback forms and customer onboarding. Small businesses use it as a simple, user friendly form builder that still handles complex forms, and makers embed Tally forms in a landing page or a Notion page. Because answers can go straight into Google Sheets, Notion or Airtable, Tally is also a common front door for no-code apps built on those tools. A basic contact form takes a few minutes; a multi-page form with logic and payments takes an afternoon.

Key features

• Document-style editor: type questions like a text document, use / to insert blocks, and see the form as respondents will. There is little learning curve for people who dislike drag and drop builders.
• Conditional logic: show or hide questions, jump to pages and calculate values based on answers. Logic jumps, calculations and hidden fields are on the free plan.
• File uploads and e-signatures: respondents can upload files (10 MB per file on the free plan) and sign forms.
• Payment collection: collect Stripe payments in a form without code.
• Integrations: Google Sheets, Notion, Airtable, Slack, Zapier and Make, plus webhooks for anything else (Tally pricing).
• Pro features: remove Tally branding, custom domains, custom CSS, partial submissions, team collaboration with unlimited team members, workspaces and folders, drop-off analytics, Google Analytics and Meta Pixel, and 30 days of version history.
• Business features: email verification for lead quality, automatic deletion of submission data for privacy, and 90 days of version history.
• Security: password protection and two-factor authentication, even on the free plan, according to Tally.
• Support: email support and a help center; there is no live chat.

Tally pricing

Tally has three plans. The figures below come from the Tally pricing page as of September 2026, which showed euro prices from Europe:

• Free: €0. Unlimited forms and submissions within fair usage guidelines, conditional logic, calculations, signatures, file uploads up to 10 MB, payment collection and integrations. Forms carry "Made with Tally" branding.
• Pro: €20 a month, or €240 a year with two months off. Removes Tally branding, adds custom domains, custom CSS, partial submissions, unlimited file uploads, team collaboration, workspaces, drop-off analytics and version history.
• Business: €65 a month, or €780 a year. Everything in Pro plus email verification, automatic data deletion and longer version history.

Tally's own comparison page quotes Pro "from $29/month" in US dollars, so check the price for your currency and billing period before you buy. The cost surprise is small here: Tally offers unlimited submissions for free, so most people never need to upgrade. The usual reasons to pay are removing Tally branding, a custom domain, team members and partial submissions.

Advanced features for data collection and form submissions

Tally offers more advanced features on the free plan than most other form builders. You can create dynamic forms that change as people answer, use hidden fields to pass data from a link into the form, calculate prices or scores, and collect payments through Stripe payment processing. Email notifications tell you about new form submissions, and respondents can get a copy of their answers. Every submission lands in Tally's own results table, where you can filter and export the data, or it syncs to Google Sheets, Notion or Airtable for data management elsewhere. On Pro, partial submissions capture answers from people who leave halfway, and drop-off analytics show where they quit, which helps you improve completion rates. Forms are responsive, so they work on mobile devices without extra setup.

Tally vs Google Forms and Typeform

Tally vs Google Forms: both are free, but Tally gives more design control, payments, e-signatures, hidden fields and a custom domain on Pro, while Google Forms is simpler and lives inside Google Workspace. Tally vs Typeform: Typeform is known for one-question-at-a-time conversational surveys and deeper design options, but its free plan is limited to 10 responses a month according to Tally's comparison. Tally lets you use advanced features for free and pay later only for premium features like branding, advanced customization and teams, which makes it easier to make an informed decision before you pay. For enterprise needs such as SSO, audit logs and dedicated support, larger form builders go further.

Is Tally the right form builder for you?

Tally is a free form builder first. If you want to create online forms quickly, collect data from customers or employees, and keep unlimited submissions without a monthly bill, it is the right form builder for most small teams. Real world uses include employee engagement surveys, customer experience feedback, job applications, waitlists and order forms. If you need a form builder with extensive customization options, strict brand control or enterprise features such as SSO, compare Typeform, Formstack or Cognito Forms before you decide. Try the free plan first: because unlimited forms cost nothing, you can build the real form, test it with users and only then upgrade to Pro or the Business plan.

Where Tally shines — and where it falls short

Strengths:

• Unlimited forms and submissions on the free plan.
• A fast, intuitive interface with almost no learning curve, which makes it a user friendly choice for first-time form builders.
• Advanced features like conditional logic, calculations and payments without paying.
• EU hosting and a GDPR compliant setup.

Trade-offs:

• "Made with Tally" branding on free forms.
• Design control is narrower than tools built for heavy branding, even when you inject custom CSS on Pro.
• No live chat support; help comes by email and the help center.
• Fewer enterprise features than large form platforms.

How Tally compares

• Typeform: conversational, one-question-at-a-time forms with a small free plan.
• Google Forms: the free default inside Google Workspace, with fewer design and payment options.
• Microsoft Forms: the equivalent for Microsoft 365 teams.
• Cognito Forms: stronger calculations, repeating sections and document generation.
• Formstack: enterprise forms, documents and e-signatures at a higher price.
• involve.me: funnels, quizzes and calculators for lead generation.

Is Tally worth it?

Tally is worth it for most small businesses, founders and makers who need professional forms without paying per response. The free plan covers what many teams would pay for elsewhere, and Pro is a modest step when you need branding, a custom domain or team collaboration. For most people it is the best form builder to start with on a zero budget. It is a weaker fit for heavily branded experiences, complex enterprise workflows or teams that need live support. If you want help connecting forms to your data or building a no-code app around them, the low-code agencies and developers on LowCodeDevs can help.

Sources

• Tally pricing: plans, prices and feature lists.
• Tally compare page: Tally's comparison with Typeform, Jotform and Google Forms, EU hosting and GDPR (written by the vendor).
• Tally review, Hackceleration: hands-on test and limitations. It says Tally has no native Zapier integration, no calculations and no folders; Tally's pricing page lists Zapier and calculations on the free plan and workspaces and folders on Pro.
• Best Tally alternatives, Fomr: alternatives (written by a competitor).
• Is Tally.so an alternative to Typeform for enterprises, MakeForms: enterprise considerations (written by a competitor).