Wix

This Wix review covers what the Wix website builder is used for, its key features, Wix pricing and the free plan, Wix Studio for agencies, where Wix shines and falls short, and how it compares with other tools. Wix is a cloud based website builder aimed at beginners and small businesses: you pick one of hundreds of templates, change it in a visual editor, and Wix handles web hosting, security and updates. Built in business solutions and features cover online stores, bookings, events, email marketing and SEO tools, so a small business can run most of its site from one dashboard. Wix makes it quick to get a professional site online, and a paid plan connects your own domain and removes the Wix branding.

What is Wix used for?

Wix is used to create, build and run a website for small businesses, freelancers, creators and local services. Typical sites are service business websites with booking, portfolios, restaurant and event sites, blogs, and online stores with a small to mid-size catalog. Because hosting, forms, payments and marketing tools are built in, a site owner can manage content, orders and appointments without separate tools.

Agencies and web design teams use Wix Studio, a separate workspace for client sites. It adds responsive design controls, team collaboration, client handover and a code layer for developers. That makes Wix a website builder for beginners and a web design platform for professionals at the same time.

Key features

• Drag-and-drop editor: an intuitive drag and drop editor to place text, images, galleries, forms and sections anywhere on the page, with a separate mobile site editor to adjust the mobile layout.
• Templates: a large template library for business, portfolio, blog, store and event sites. Templates come with sample content you replace.
• Wix AI site builder: describe your business and Wix generates a first version of the site with pages and text you then edit.
• Web hosting included: Wix operates the web hosting, SSL, backups and security, so there is no server to manage and no plugins to update, unlike a self-hosted WordPress website.
• Business solutions: Wix Stores for ecommerce, Wix Bookings for services, Wix Events for event management, Wix Restaurants, and a member area.
• Marketing and SEO tools: editable meta tags and URLs, automatic sitemaps, Google Analytics and Search Console integration, email marketing tools and social posts.
• Wix App Market: add features such as live chat, reviews or forms from Wix and third-party apps, and give team members access to the site dashboard with their own roles.
• Velo and Wix Studio: developers add JavaScript, databases and APIs through Velo, Wix's development platform, and agencies manage multiple websites in Wix Studio.

Wix pricing

Wix has a free plan and four Premium plans for websites. The prices below come from the Wix plans page as of September 2026, billed yearly in US dollars; prices differ by country and are higher month to month.

• Free plan: $0. Hosting, the editor and templates, with Wix branding and ads, a Wix subdomain, and no custom domain or online payments.
• Light: from about $17 a month. Free domain for one year, 2 GB storage, a light marketing suite, 2 site collaborators.
• Core: from about $29 a month. 50 GB, accept online payments, basic ecommerce and scheduling, 5 collaborators.
• Business: from about $39 a month. 100 GB, standard ecommerce, 10 collaborators. This is the plan Wix recommends for stores.
• Business Elite: from about $159 a month. Unlimited storage, advanced ecommerce and developer platform, 100 collaborators.
• Enterprise: custom pricing through Wix's sales team.

Every Premium plan includes a free domain for the first year, and Wix offers a 14-day money-back guarantee on a first upgrade. Wix Studio uses its own plans, priced per client site on the Wix Studio pricing page.

The Wix cost surprise to check: the free domain is free for one year only, after which the domain renews at the normal rate. Each Premium plan covers one site, so multiple websites mean multiple plans. Card payments carry a processing fee (2.9% plus $0.30 per US transaction, according to CNET), and apps from the App Market can add their own monthly fees. Plan for the renewal price, not the first-year price.

Getting started with the Wix website builder

To create a site, sign up for free, then either answer a few questions for the AI site builder or pick a template. Edit pages in the editor, add a blog, store or booking page from Wix's built-in business solutions, and preview the mobile layout. Wix offers video tutorials, a Help Center and 24/7 support by chat and callback, so beginners can get help without searching forums. When the site is ready, purchase a Premium plan, connect your own domain or claim the free one, and invite people to the site with roles such as admin or content editor. Wix lets you keep building on the free plan until you decide which plan fits, so you can test a full site before you pay.

Is Wix good for SEO and traffic?

Yes, for most small business sites. Wix used to have a weak SEO reputation, but its SEO tools now cover what a small site needs: custom URLs and meta tags, structured data, automatic sitemaps, redirects, and direct connections to Google Search Console and Google Analytics. Wix also runs an SEO learning hub with free resources, and site analytics show where traffic comes from. The real limits are elsewhere. Large stores and content sites with thousands of pages have less control over technical SEO than on WordPress, and page speed on mobile depends heavily on how many apps and animations a site uses.

Wix Studio for agencies and developers

Wix Studio is the platform Wix built for agencies and freelancers. It adds a responsive editor with breakpoints, CSS grid and flexbox-style layouts, no-code animations, custom CSS, reusable design libraries and a workspace to manage multiple client sites. Developers write JavaScript with Velo inside a built-in IDE, connect external APIs, and build custom apps. Team members and clients can be invited with specific roles, and the agency can hand a site over or keep billing it. Building in Wix Studio is free; you pay when a site goes live on a plan. Many web design agencies use Wix Studio for client work where WordPress maintenance would cost too much.

Where Wix shines — and where it falls short

Strengths:

• Fast to learn: an intuitive drag and drop editor and templates get a site online in hours.
• All-in-one: web hosting, security, ecommerce, bookings, events and marketing are built in.
• Scales from a free test site to Wix Studio for agencies with developers and custom code.
• No updates, plugins or servers to maintain.

Trade-offs:

• The biggest Wix cons: you cannot export a Wix site to host it elsewhere, and templates cannot be swapped without rebuilding.
• The free plan shows Wix branding and ads, and has no custom domain.
• Costs rise with Business plans, apps and domain renewals.
• Very large stores and complex content sites are better served by specialised platforms or a WordPress website with its own hosting.

How Wix compares

• Squarespace: a website builder with polished templates and less freedom, strong for portfolios and simple stores.
• WordPress: open-source and self-hosted, the most flexible but you maintain it.
• Webflow: professional web design and CMS for designers who want full layout control.
• Framer: design-first site builder popular with startups and designers.
• Shopify: the dedicated ecommerce platform for larger online stores.
• Duda: a website builder built for agencies reselling client sites.
• Weebly and Jimdo: simpler builders with fewer features and lower prices.
• Carrd: one-page sites at a very low yearly price.

Is Wix worth it?

Wix is worth paying for if you want a professional website with bookings, a store or events, and you would rather not manage hosting, plugins or updates. The free plan is enough to test a site; a Core or Business plan is where Wix becomes a real small business platform. It is less of a fit if you need to move your site later, run a very large store, or want complete control over code and hosting. Wix Studio makes it a serious option for agencies that build many client sites. If you want help building or redesigning a Wix site, the web design agencies and developers on LowCodeDevs can take it on.

Sources

• Wix plans and pricing: Premium plans, storage, collaborators, free domain and the 14-day money-back guarantee.
• Wix Studio and Wix Studio pricing: agency features, Velo and site plans.
• Wix review, CNET: templates, security, support and card processing fees.
• Wix review, Bitcatcha: speed tests, templates and limitations.
• Wix CMS review, The Blogsmith: SEO improvements and a WordPress comparison.