SendPulse

This SendPulse review covers what the platform does for business owners and marketing teams, its key features, SendPulse pricing across its products, where it shines and falls short, and how it compares with other tools. SendPulse started as an email marketing service and grew into a set of multichannel tools: email campaigns, chatbots for messaging apps, SMS, web push notifications, a built-in CRM system, landing pages, online courses and simple online stores. Each product has its own free plan and its own price, so you only pay for the channels you use. SendPulse says more than 200,000 customers use the platform.

What is SendPulse used for?

SendPulse is used to reach customers on the channels they already use and to automate the follow-up. A typical small business uses the platform to send newsletters, SMS reminders and promotional campaigns, runs a chatbot on Instagram or WhatsApp that answers questions and collects leads, and tracks deals in the CRM. Online stores connect their catalogue to send abandoned-cart emails, order updates and targeted messages based on what a customer bought. Course creators use the course builder to sell and deliver online courses, and service businesses use landing pages and forms to capture leads and nurture them with automation.

The appeal is one account and one contact list across channels. A lead who signs up through a chatbot can receive an email series, a web push reminder and a follow-up task in the CRM, without connecting separate tools.

Key features

• Email marketing: create campaigns in a drag-and-drop builder with 140+ editable templates, personalize them with contact data, use segmentation to reach the right audience, and run automation flows triggered by events such as a sign-up or a purchase (SendPulse pricing).
• Chatbots: build chatbot flows for WhatsApp, Instagram, Facebook Messenger, Telegram, Viber and TikTok, plus live chat on a website, all from one builder (chatbot pricing).
• CRM: a built-in CRM system with sales pipelines, deals, tasks and reminders, connected to the contact data from email and chatbots (CRM pricing).
• SMS and web push notifications: send SMS campaigns and web push notifications to website visitors who opted in.
• Landing pages and online stores: a website builder for landing pages, bio pages and simple stores that accept payments.
• Online courses: a course builder to create, sell and deliver online courses.
• AI tools: an AI assistant that helps with writing emails and subject lines, and an AI step for chatbots that answers customers' questions in natural language.
• Integrations: ecommerce integrations and connections to 40+ tools, plus an API and webhooks on paid plans.

SendPulse pricing

SendPulse prices each product separately. The figures below are from SendPulse's pricing pages as of September 2026, shown in euros from Europe; US visitors see dollar prices.

Email marketing pricing plan

Email marketing is priced by the number of subscribers, not by emails sent, so the right pricing plan depends on your audience size:

• Free: up to 500 subscribers and 15,000 emails per month, with templates, the drag-and-drop builder, basic automation and analytics.
• Standard: from €8.80 per month for 500 subscribers, with unlimited emails, 3 users and advanced automation.
• Pro: from €10.56 per month, adding dynamic segmentation, email verification and 10 users.
• Enterprise: from €14.78 per month, with unlimited users and dedicated support.

Paying yearly lowers these prices. Third-party reviews quote about $4.40 (Standard) and $5.30 (Pro) per month billed annually for up to 500 contacts (Firebear Studio).

Chatbot, CRM and VIP plan pricing

Chatbots have a free plan with 3 chatbots, up to 500 subscribers and 10,000 messages per month. The Pro plan removes those limits and adds payments, team tools and the API; it is priced by subscribers. WhatsApp messages carry Meta's per-message fees on top, which vary by country.

CRM has a free plan for 5 team members, 2 sales pipelines and 1 GB of storage. Paid CRM plans run from Lite at €13.60 per month (1 user) to Enterprise at €275.20 per month (100 users), billed annually, and every plan includes unlimited deals, tasks and contacts. For high-volume senders there is a VIP plan with custom pricing, onboarding and a dedicated support team (Firebear Studio).

The cost surprise to check is that each channel is a separate subscription. A business that wants email, chatbots and CRM on paid plans pays three bills, and the email price grows with your list size. WhatsApp conversations add Meta's fees. Model your list size and channels on the pricing page before you choose a pricing plan.

Email marketing and SMS automation in SendPulse

Automation is where most users start. You create a flow that begins with a trigger, such as a new subscriber, a purchase in your online store or a date, and then add steps: send an email, wait, check whether the contact opened it, send an SMS or a web push notification, or move the deal in the CRM. Each contact follows the flow on their own schedule. Segmentation by tags, variables and past behaviour lets you send targeted messages instead of the same newsletter to every customer, and the AI assistant can draft subject lines and email text for you to edit. For online stores, ecommerce integrations pass order data into these flows, so abandoned-cart and post-purchase messages run without manual work.

SendPulse chatbots and CRM

Chatbots are the part of SendPulse that sets it apart from pure email tools. You build chatbot flows in a visual editor: a welcome message, buttons, questions that save answers to contact fields, and actions that tag a contact, create a deal in the CRM or start an email series. One builder covers WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, TikTok and website live chat, so the same flow logic can run on several channels. The free chatbot plan is enough to test a lead-capture bot before you pay.

The CRM ties this together. Contacts from chatbots, forms and email land in one place, where a support team or sales team can manage deals in sales pipelines, set reminders and see the full history of messages. For small teams that do not want a separate CRM, this is the main reason to choose SendPulse over an email-only tool.

Where SendPulse shines — and where it falls short

Strengths:

• Many channels in one account: email, chatbots, SMS, web push, CRM, landing pages and courses.
• Generous free plans for email, chatbots and CRM.
• Chatbots for WhatsApp, Instagram, Telegram and TikTok from one builder.
• Low entry price for small email lists.

Trade-offs:

• Each channel is billed separately, so the total cost adds up.
• Email prices rise with subscriber count and can exceed budget competitors at larger lists.
• Automation and design options are more limited than in dedicated tools such as ActiveCampaign.
• Many features means a longer learning curve for beginners.

How SendPulse compares

• Mailchimp: the best-known email marketing tool, with strong templates and ecommerce features but no native chatbots.
• MailerLite: a simple, low-cost email tool for newsletters and landing pages.
• Brevo (listed as SendinBlue): email, SMS and WhatsApp campaigns with a built-in CRM, priced by emails sent.
• GetResponse: email marketing with webinars and automation.
• Klaviyo: email and SMS built for online stores and ecommerce data.
• ActiveCampaign: deeper marketing automation and CRM.
• Chatfuel and Landbot: dedicated chatbot builders.
• HubSpot: a full CRM platform for larger sales teams.

Is SendPulse worth it?

SendPulse is worth it for small businesses and online stores that want email marketing, chatbots and a simple CRM in one platform at a low entry price. The free plans let you test every channel, and you only upgrade the ones you use. It is a weaker fit when you need advanced automation, polished email design or a single price for many channels at scale; then a dedicated tool such as ActiveCampaign or Klaviyo may cost more but do more. If you want help setting up campaigns, chatbots or integrations, the marketing agencies and developers on LowCodeDevs can take it on.

Sources

• SendPulse pricing: email plans, subscriber tiers and the free plan.
• SendPulse chatbot pricing: chatbot plans, supported messengers and WhatsApp fees.
• SendPulse CRM pricing: CRM plans and limits.
• SendPulse knowledge base: chatbots: how chatbot flows work.
• SendPulse review, Firebear Studio: annual USD prices, AI features and limitations.
• SendPulse review, Hooquest: features and pricing overview.